A Number of great activities for budding innovators have been organized in the "2nd Tao Kae Noi Technology" hosted by the Samart Innovation Project of the Samart Group Companies and the NSTDA Business Incubator and soon the winners of the event will be announced. Most recently, after the last intensive session on technology training and marketing theory, the participants got out into the field for fun-filled but educational activities under the "Idea to Market Boot Camp".
The boot camp represents an important step in learning and is very useful in business planning. In the camp, all the competing teams that pass through the opening rounds have a practice area where they can get involve in real-life situations and collect actual market data. Those wishing to be business owners must face defined problem as a "coffee-shop owner" and a "pearl milk tea business owner" by exploring the retail spaces of competitors, communicating with target groups, analyzing the data obtained, evaluating the business plan and finally presenting the plan to the judging panel.